HYVA ECOMMERCE
Targeting Performance
We built a bespoke responsive Hyva theme, shaped around the brand identity and UX needs of Optics Warehouse with child themes for their sister-brands; Elite Optical, Tactical Scope & Nightvision Warehouse.
As a Hyvä theme, we expected to achieve improvements in their Google Lighthouse scores - and it certainly did not disappoint. Raising all of the Optics sites mobile scores from sub 20, to over 90 - overnight.
Customers will enjoy quicker page load times, reducing bounce rates and increasing conversions. With a focus on frontend development, Hyvä's modular approach allows for effortless customization, allowing us to build numerous custom features to further enhance the UX, product selection and site merchandising.